The Green Streets Initiative is a grassroots organization dedicated to celebrating and promoting the use of sustainable, active transportation in the Boston region and beyond. Through our monthly Walk/Ride Days and other community and educational efforts, we help people experience environmentally friendly and healthier modes of transportation, change their daily routines, and enhance their lives. Our aim is to create safer, healthier, and quieter streets and more vibrant communities for commuters and citizens of all kinds.
Walk/Ride Days, which occur on the last Friday of every month, encourage and inspire people everywhere to go green by walking, bicycling, and using public transit as they travel to and from work, school, or other appointments. We partner with local retailers to offer special incentives, discounts, and raffle prizes to Walk/Ride Day participants. These monthly events celebrate green transportation, give people an opportunity to make community connections, and promote a festive local atmosphere.
Founded in Cambridge, MA in 2006, Walk/Ride Days have evolved from a small grassroots effort in a handful of Cambridge schools into a regional – and beyond – movement. They are promoted in hundreds of workplaces, schools, and governmental offices. In 2011, Green Streets received funding from the Boston Region Metropolitan Planning Organization to expand the Walk/Ride Day effort in six Boston-area communities: Boston, Cambridge, Everett, Lynn, Medford, and Somerville. In 2012, a Boston-area Walk/Ride Day Corporate Challenge was held for 8 months, involving 15,000 commutes.