Every trip
counts.
Walk it. Bike it. Take the bus. Shift how you move and see the impact — on your health, your wallet, and your neighborhood.
Built for what
moves you
Built for anyone ready to move better.
Save money and time. Walking, biking, or taking transit instead of driving saves the average Boston commuter hundreds each month in gas, maintenance, and parking.
Feel better. Regular active trips are linked to better sleep, sharper cognition, lower stress — and meaningfully lower all-cause mortality.
Move your community. Every active trip builds momentum — for your neighborhood, your city, and the people around you.
Individual commuters
Track your active trips, build your Shift Rate, climb the neighborhood leaderboard. Earn status, save money, and see your health improve — all without thinking about it.
Get the app→Employers, universities & cities
Run a workplace challenge, sponsor a flagship event like Shift Your Summer, or bring the K–12 school program to your district. Real participation data. Real impact.
Explore programs→Move better.
One trip at a time.
Lasting behavior change follows a pattern. Shift is engineered around it — from the moment someone is open to change, through the habit that sticks.
Journey to first shift
Receptive moment
New job, new neighborhood, life transition
First experience
School program, e-bike demo, a friend's invite
Commitment
Sign up, log first trip
Behavior change engine
🔍
Barrier
Identify friction
💬
Nudge
Contextual prompt
🗺️
Resource
Micro-guides, links, local info
📍
Reinforcement
Track, reward, reflect
Sustained mode shift
Habit formation · ongoing engagement · measurable community impact
Your progression
Starter
0 trips
Mover
25 trips
Shifter
100 trips
Pacesetter
250 trips
Trailblazer
500 trips
Every trip counts.
Green Streets Initiative helps people shift trips to healthier, cheaper, cleaner alternatives — and measures the impact, trip by trip, community by community.
Years supporting active commuters across Massachusetts
People reached through Walk/Ride Days and challenges
Communities with active What Moves Us data projects
How we get people moving
Shift — the app
A behavior-change app that makes walking, biking, and transit feel rewarding, competitive, and social. Available on iOS and Android — coming soon.
Learn about Shift→Walk/Ride Days
Monthly days of commute awareness, returning under the Shift umbrella. The last Friday of every month — log a trip, join the leaderboard, see your neighborhood move.
Learn more→What Moves Us
Community storytelling projects that surface the voices of active commuters — paired with real trip data — to inform planners and inspire neighbors.
Explore the stories→Let's move
Donate to Green Streets Initiative
Your support funds Shift, our community data projects, and the next chapter of active mobility programming across Massachusetts. Green Streets Initiative is a 501(c)(3) nonprofit — all donations are tax-deductible.
Donate nowPartner with us
Sponsor a Shift flagship event, run a workplace challenge, or bring our K–12 program to your school district. Let's build something together.
Contact us